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Celebrating 18 Years of Internet Development

Services

Mobile and Responsive design

In recent years there’s been an explosion of internet traffic on touch screens, mobile devices, tablets and cell phones. It’s likely this trend will only continue. What does this mean for website development? Some users may never view your site on a desktop computer. A mobile or responsive design means all your visitors will be able to access your site’s content.

What is responsive design?

A responsive design allows users of a wide range of devices and resolutions to clearly view your content. A design’s layout will reshape itself to fit the user’s screen. A layout changes dynamically, fonts and images resize and the content is clear and visible on a wide range of devices.

A responsive design can keep costs down. Minimize the costs associated with content management by updating one site and delivering it to all users.

WordPress

Why develop for WordPress?

WordPress is the world’s most popular content management system (CMS). It’s free, open source & powerful. It’s easy to see why millions of sites run off WordPress. You can update your own content, from anywhere, anytime. No technical knowledge required! Keep content fresh and minimize site maintenance costs by delegating site updating to anyone within your organization.

The future looks bright for WordPress, with millions of users worldwide development is active and ongoing. WordPress is highly customizable, employing a theme and plugin architecture.

Search Engine Optimization (SEO)

Search Engine Optimization refers to a wide set of strategies aimed at increasing a site’s search ranking. Search engines use a variety of methods to determine a site’s ranking. When designing and implementing a site it’s important to keep these in mind.

Some simple techniques are very cost effective. Font embedding, site maps and unique meta data ensure that your site’s content is available for indexing. If your project’s budget includes paid strategies we’ll devise a successful approach.

Social Media

It’s a different world we live in these days and the reality of it all is that we all seem to be interested in knowing what’s going on in each other’s lives. Social Media has given us the ability to be interconnected with one another in real time, sharing content in various formats of text, photos, videos, etc. Not only have we as a society recognized and embraced this on a personal level, businesses have recognized this as a means to also market themselves and reach an audience that they may not have gotten to before by simply having a web presence. All companies large and small have jumped on the proverbial bandwagon, utilizing Facebook, Twitter, LinkedIn, Google + and YouTube for all forms of advertising and promotion, reinforcing their brand name awareness.  Some have even shifted their old ways of thinking and have adopted these present means as a way of getting their information out there a lot quicker. Twitter, replacing a What’s New Section, LinkedIn replacing Career Opportunities, YouTube showcasing commercials and FaceBook/Google + specializing in one off promotions such as coupons, etc.

Web Slingers continues to see the evolution and necessity of these social tools and has helped many of their clients in both education and execution of these ventures.  With more social media companies gaining ground everyday, we look forward to further adding their resources under our belt.

Internet Strategy Planning

Internet strategy planning plays a major role in the development cycle of an Internet site. The Internet strategy will determine the role that the site will play within your organization, and what type of services and information will be available. Listed below are a number of questions that will help guide you through the strategy planning process.

  1. What do you intend to achieve through the development of an Internet site?
  2. What audience do you intend to target with the Internet site, and what technology are they using?
  3. How will the site be useful to users?
  4. What type of regular updates and maintenance will be involved with the Internet site?
  5. Who will maintain the Internet site?
  6. What are the long term goals with respect to the Internet site?
  7. How will the success of the Internet site be measured?